Email marketing for indie games, from the free demo to launch day.

Store algorithms decide who sees your game. An email reaches every player on your list on launch day and with every update after. Thunk Mail only does email, with no add-ons to buy.

A real person answers on live chat, Monday to Friday. Or email support@thunkmail.com any time.

Base

For growing lists that need room and priority support.

$17 /mo, billed monthly

 

  • 2,000 stored contacts
  • 20,000 email sends per month
  • All features included
  • Remove Thunk Mail branding
  • Priority real human chat and email support

The people who built Thunk Mail answer your messages.

When you message us, it doesn’t go to an outside support team or a bot. It goes to the people who built Thunk Mail. If the answer is that the product should work better, we can change it.

  • Ask how to send new players a free demo
  • Live chat, Monday to Friday, 6:30am to 9:30pm PST
  • Email any time at support@thunkmail.com
  • Priority chat and email on Base
  • No chatbots, and no AI writing the replies

Here’s where you’ll build your launch-day email.

  • Add your key art, a few lines about the game and a button for every store it’s on. It looks right in Gmail, Apple Mail and Outlook.
  • Reports show which store each player clicked.
The Thunk Mail builder with a launch-day email for Kettle Hollow open: the key art beside the title, a short paragraph and buttons for Steam, itch.io and the Nintendo eShop, beside the styles panel
A Thunk Mail signup form called Get the free demo, with its After confirm field set to the demo’s download page
Signup forms get their own page, so you can link one from your trailer, devlog or press kit and send new players straight to a free demo.
A Thunk Mail auto responder called Player welcome, sending three emails after someone joins the Players list, with the wait before each email and how many players viewed and engaged with it
Three emails go out on their own after a player joins: the free demo, how the game started, and a request to wishlist it.

Start your player list. We’ll be here when you have questions.

Link a signup form from your trailer and devlog, with the free demo on the other side. On launch day, everyone who signed up hears from you.

Start your player list $17 a month. No contract. Cancel anytime.
Email us support@thunkmail.com
Help Center